Intertrade logo

Fuel Sales
with On Demand
Product Data

In the digital realm, just having an online presence is no longer enough. Mobile-compatible capabilities are a
must-have. Shoppers increasingly expect a continual flow of fresh, compelling content and information — such as detailed product descriptions, images, user-generated ratings and reviews, and personalized offers — to be mobile accessible.

How InterTrade can help

RETAILERS

ensure the availability of extended product
attributes and images for mobile viewing

More info

SUPPLIERS

provide as much information about
products as possible to your retailer clients

More info

$0.56

of every dollar
spent in brick
and mortar stores
is influenced by a
digital interaction

– that’s more than half of all sales!

Research tendencies
by age group

69%

51%

25-34
years

55+
years

Shoppers use their mobile phones in stores for:

~60%

look up product
information
and price

58%

54%

look up
product
information

look up prices

40%

digital coupons

33%

access a specific retailer mobile app

56%

abandon the buying process due to a lack
of product information

Who looks for what?

48%

coupon downloading

35%

coupon downloading

52%

product details

66%

product details

InterTrade’s
ecCatalogue

  • + host and share product
    attributes & images
  • + use of GS1 global standards
  • + uploaded and shared by suppliers
  • + used by retailers to populate back-end systems and B2C web and mobile tools
Retailer InfoSupplier Info

Sources:
www.retaildive.com  I  www.misterclipping.com